FTC Subscription Flow

Overview

Redesigned subscription enrollment and sales flows in the Field App to meet new FTC consent and cancellation requirements while standardizing behavior across Verizon and AT&T programs.

Led the end-to-end design of compliant enrollment, consent capture, magic-link workflows, and state management under a fixed federal deadline.

The problem

The existing subscription sales flow did not meet new FTC consent and cancellation requirements.

Interaction patterns varied across partner programs, confirmation logic was inconsistent, and enrollment states were not clearly structured. This created regulatory risk, expert confusion, and limited visibility into subscription outcomes.

My role

• Translated FTC requirements into scalable product flows

• Standardized enrollment patterns across Verizon & AT&T programs

• Designed magic link consent, confirmation validation, and state handling

• Modeled enrollment lifecycle states (success, pending, declined, error)

• Partnered with Legal, Product, and Engineering to ship before the federal deadline

Solution

• Designed a compliant, state-driven enrollment system that standardized subscription sales across Verizon and AT&T programs.

• Implemented magic link enrollment with expiration and resend logic

• Structured explicit consent and disclosure capture

• Standardized confirmation number validation across job types

• Modeled clear enrollment lifecycle states (success, pending, declined, error, expired)

• Integrated API eligibility and inventory validation into the sales flow

This replaced inconsistent enrollment behaviors with a unified, compliant system.

Results

• Achieved full FTC compliance before the May 2025 enforcement deadline

• Standardized enrollment across 4+ partner programs and job types

• Increased visibility into subscription outcomes through structured lifecycle state tracking